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Capitalizing on Referrals Webinar
There's little debate that the strongest marketing tactic ever created is a referral. Receiving a company endorsement from a respected source simply cannot be beat when compared to paid advertising and other traditional forms of marketing. And that's because you have real, trustworthy people — not your marketing department — touting your company's services. In this session, you'll learn the easiest ways to secure testimonials from clients and partners, as well as from people inside your own firm. Endorsements from your own technical staff are sometimes the most powerful arsenal in your marketing toolbox. Learn the five steps for creating internal advocates for your brand. So maybe your firm has already received some great testimonials, but now what? Don't fall into the trap of simply dropping them in a proposal (boring!) and forgetting about them. With the rise in social media, it's never been easier or more cost-effective to spread the good word to the outside world. Learn how to create a Referrals Program — using both external and internal advocates — that will have real impact to your bottom line. Now's the time to leverage the power of Brand Ambassadors and to make their endorsements work for you.
Healthcare 2012 Houston is home to the largest medical center in the world and our hospitals consistently rank among the nations top institutions with virtually every medical specialty offered. Even so, Houston's healthcare needs continue to grow as more and more corporations, businesses and individuals decide to make Houston’s 10,000 square miles their home, further expanding the area’s population. Join Sid Sanders of Methodist Hospital System, Nick Ro of Kelsey Seybold and others on February 16th to find out what strategies and goals Houston area hospital systems and clinics have planned to meet the healthcare needs of their patients in this time of change. These top hospital executives will share their thoughts on expansions, renovations, and new construction projects throughout the area. |
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